It takes approximately 20,000 liters of water to grow 1 kilogram of cotton, which is enough to make a single pair of jeans and a t-shirt.’

Until around 2pm today 50% of all fabrics produced in the world were made of cotton and you know it, cotton is a very thirsty crop. It’s a well-known fact that it takes about 2,700 litters of water to make one t-shirt and let’s not get started on how big environmental impact it has when its used, washed and finally disposed. A most discussed fact is whether organic cotton is a friendlier alternative. We believe that it can be a better alternative if land and farm efficiency, dyeing, finishing technologies, transport and disposal are all taking into account. That is, if the life cycle of each product made of the organic cotton can truly be accounted for its environmental impact. One way to ensure this before the point of sale could be through certification standards such as Global Organic Textiles Standards or GOTS but in reality not everyone producing organic cotton can afford the expense of a certificate. Our advice is to grab the object of your desire with a certification when possible, if not information is available then message the brand and ask them for the journey of your product, use it with kindness and NEVER tumble dry or iron your cotton products to minimised its environmental impact. After the love has gone, you can think of recycling, pass it to a second hand or take it back to the brand you bought it as some brands are exchanging used clothing for tokens.